Outsized Value
Big agencies come with bigger price tags, but they don’t always provide bigger value.
As a boutique, we are nimble, efficient, responsive and tuned in to our clients’ evolving needs.
When it comes to public relations, we believe that:
Tailored for you
One size doesn’t fit all.
Precision with impact
Great things can come in small packages.
Boutique. Powerful.
Get Red PR’s boutique size provides big-box value.
Meet Get Red PR Founder
Ann-Marie Nieves
Ann-Marie Nieves’s fascination with the power of the media began at age three, when she began reading newspapers to the point that her mother had to hide them from her. Her entrepreneurial instincts kicked in comparatively late – at the age of six – when she launched her summer camp’s premiere gossip magazine. Other forays into publishing and feature writing throughout her high school and college career ultimately pointed her to her professional destiny: public relations.
An award-winning communicator, Ann-Marie has expertise across a broad range of industries in both the business-to-consumer and business-to-business sectors. She is a highly experienced communications strategist, social media specialist and copywriter who excels at launching new businesses. She has created successful campaigns for clients in industry sectors as diverse as non-profit, books/authors, health, pets, real estate, food, music, entertainment, green/sustainability, and education.
Ann-Marie has secured placements in leading outlets, including The New York Times, Wall Street Journal, CNN, Good Morning America, NPR, MarketWatch, People, Good Housekeeping, and Oprah.
Prior to founding Get Red PR, Ann-Marie held positions with Shea Communications, Hamilton Ink, and Giles Communications. She holds a Bachelor of Arts in Literature from Purchase College.
Meet The Get Red PR Team
Elise Levine Cooper
Elise Levine Cooper is an accomplished publicist with years of experience expertly crafting and sharing her clients’ stories. From uncovering compelling narratives to promoting them across diverse industries, Elise has built a reputation for delivering impactful media coverage. Her extensive career spans sectors such as books and film, travel, food & hospitality, music, mental healthcare, and non-profit organizations.
Elise’s portfolio includes a variety of distinguished clients, including Yamaha Pianos, Wendy’s International, Royal Caribbean Cruise Lines, Silver Hill Hospital, The James Brown Family Foundation, The Garden Conservancy, and Big Brothers Big Sisters of Westchester, to name a few.
Throughout her career, Elise has secured thousands of media placements in top-tier national and local outlets, including The New York Times, Wall Street Journal, USA Today, Rolling Stone, Huffington Post, SheKnows, CNN, CBS Saturday Morning and network television stations across the U.S. With an eye for opportunity and a deep understanding of the media landscape, Elise continues to excel in bringing her clients’ stories to life and ensuring they reach the audiences that matter most.
Social Media Director
LORI EDELMAN
Lori Edelman has spent her career helping people understand complicated systems, tell stronger stories, and connect with the audiences they want to reach.
With experience spanning publishing, education, nonprofit leadership, and digital communications, Lori brings a practical, people-first approach to social media strategy. She specializes in helping authors and established professionals clarify their message, identify where to focus their efforts, and build an online presence that feels authentic and sustainable.
As Social Media Director at Get Red PR, Lori works closely with authors and publishing clients to develop thoughtful digital campaigns, including social media strategy, Bookstagram and BookTok outreach, influencer partnerships, reader engagement, and online community building. She especially enjoys helping writers navigate an ever-changing digital landscape and find meaningful ways to connect with readers.
Before joining Get Red PR, Lori spent years in adult education and nonprofit leadership, helping people build essential skills, navigate transitions, and reach new goals. She also trained nonprofit professionals in areas including communication, fundraising, operations, and financial management — experiences that strengthened her ability to make complex ideas understandable and turn big goals into practical next steps.
A lifelong reader and enthusiastic supporter of authors, Lori believes the strongest online presence comes from understanding the person behind the work, the audience they hope to reach, and the stories that bring them together.
Broadcast Publicist
Terry Cater
Terry Cater is our broadcast publicist specializing in securing media interviews on national, regional and local press. Over the course of twenty years and founding two publicity companies, Terry has successfully placed authors and experts on TV, radio and podcasts.
Having worked with thousands of clients, Terry has helped them climb to the top of bestseller lists, amplify their profiles, and increase their businesses. Terry has an impressive roster of clients including: U.S. Presidents, A-list celebrities, C-suite execs, doctors, professional athletes, and experts in various industries; bestselling authors and debut writers of fiction and non-fiction; the Big 5 publishing houses, hybrids, independent, and self-publishing groups.
Terry spent years in the newsroom working at almost every national news network including CNN, CBS, NBC, and Fox. She uses her experience as a producer to media-train her clients and offers white glove service from A to Z. Terry landed her first journalism job as a political reporter for NBC News when she was still a junior in college. She worked on Capitol Hill before diving into a broadcast career covering political, medical, and breaking news. Terry incorporates her newsroom knowledge with her PR experience to strategize successful publicity campaigns and score those coveted interview spots.
Why Choose Us
MORE THAN PR. PARTNERSHIP.
At Get Red PR, we’re more than publicists — we’re partners invested in your success. Our boutique size is also our superpower: it allows us to stay hands-on, move fast, and give your story the attention it deserves. When you work with us, you’re not just hiring an agency — you’re gaining a trusted team that listens, understands, and shows up with smart strategies and that garner real results.
- CUSTOMIZED CAMPAIGNS
Nothing we do is cookie-cutter. Every campaign we create is tailored to our clients’ unique story, voice, and goals.
- Straight Talk
We’re selective in terms of our work engagements. We won’t oversell or overpromise. We believe honesty builds trusted relationships, better results, and ultimately, stronger brands.
Team
Meet the Storytellers
Ann-Marie Nieves
CEO
Lori Edelman
Social Media Director
Elise Levine Cooper
Publicist